High Caliber was the first business to put a Wingman on its team. The Wingman answers new estimate requests in the company’s voice and puts the estimate on the calendar, while prices stay with the people who do the work.
- Industry
- Concrete coatings
- Leads arrive by
- Ads, the website and texts
- The Wingman handles
- Replies, booking, follow-ups, handoffs
The business
High Caliber Concrete Coatings installs coated concrete floors: garages, patios, pool decks and commercial spaces. The work is done on site, and most jobs start with a free estimate at the customer’s home.
That makes the first conversation the whole game. A homeowner who fills out a form is usually comparing a few companies, and the one that answers first and makes booking easy often gets the estimate.
How leads arrive
Leads arrive through ads, the website and texts straight to the business line, and land in one inbox. Jobs are quoted and scheduled in the field, so the team is often on a floor when the phone lights up.
Where the Wingman fits
A fast first reply
New leads get a friendly text back within minutes, inside texting hours, in the company’s own voice, with the questions a good estimator would ask.
Estimates on the calendar
The Wingman offers open estimate times from the booking calendar and books the one the homeowner picks.
Follow-ups that stop on a reply
Quiet leads get a few well-spaced nudges. The moment someone answers, the sequence steps aside.
The team stays in the loop
Price questions and anything unusual go to a person. The team approves, edits or takes over from the inbox.
We don’t publish customers’ conversations or numbers. This story describes how High Caliber Concrete Coatings’ Wingman is set up.
